Some Reasons Using Digital Marketing
Nowsday has changed with the development of technology and the digital. According to data released by MarkPlus Insight, already 61 million people using the internet by December 2012. With Internet penetration should reach more than 61 million people today, this figure is certainly tantalizing figures should be enough for marketers to make digital marketing as an alternative channel for their brand marketing.
There are several reasons why marketers should start using digital marketing tools in conducting their campaign:
Consumers are more informed
Before, we might still be able to use a big role in doing the marketing fund product / brand. Only by hiring an advertising agency and they will give you ideas to communicate a 'unique value proposition' and make your product awareness and demand through mass media such as TV channel. We just need to tell consumers where they can buy our products when they are interested in our advertising (eg, at the convenience store). This type of marketing is more 'outbound' which means we market our products to the consumer.
Currently consumers are increasingly education and the more information that is owned by the consumer in choosing a brand / product. Along with the abundance of information, at the same time also more and more consumer choice which means that consumers will be very difficult choosing the information they receive. Consumers can not process all the information! They will ignore your ad when they feel no need of your product.
Digital marketing as a marketing channel has a lot of tools such as social media and search engine marketing, in which case the nature of 'inbound' desire for information would come from consumer product itself. By marketing an 'inbound', the possibility of conversion of consumer brand or product being offered will be greater because of the relative will be more relevant to the needs of consumers compared to the method of 'outbound'
Digital marketing offers measurability
Marketing campaign using digital marketing tools such as Facebook Ads, Google AdWords or banner ads on ad placement network can be measured in real-time through reporting features owned by the respective tools.
Campaign data already we can see a few seconds after we do the 'launch' of our digital marketing campaign tools we choose. Suppose we are using Google Adwords, within a few hours we will already see the number of impressions data (showing ads) and the number of people who do click on ads that we install.
This will be hard to do when we use conventional methods such as advertising on TV or in print media. Than 10 times in TV advertising, as many people see it? From where we put 3 magazine advertisements, how many people who see the ads? From the people who see our ads on TV or in the magazine, how many people who buy our product? Things like this may only be measured doing research institutions such as Nielsen, but the result is just the form of report sample data and not extrapolated data exactly as offered by digital marketing tools.
There are several reasons why marketers should start using digital marketing tools in conducting their campaign:
Consumers are more informed
Before, we might still be able to use a big role in doing the marketing fund product / brand. Only by hiring an advertising agency and they will give you ideas to communicate a 'unique value proposition' and make your product awareness and demand through mass media such as TV channel. We just need to tell consumers where they can buy our products when they are interested in our advertising (eg, at the convenience store). This type of marketing is more 'outbound' which means we market our products to the consumer.
Currently consumers are increasingly education and the more information that is owned by the consumer in choosing a brand / product. Along with the abundance of information, at the same time also more and more consumer choice which means that consumers will be very difficult choosing the information they receive. Consumers can not process all the information! They will ignore your ad when they feel no need of your product.
Digital marketing as a marketing channel has a lot of tools such as social media and search engine marketing, in which case the nature of 'inbound' desire for information would come from consumer product itself. By marketing an 'inbound', the possibility of conversion of consumer brand or product being offered will be greater because of the relative will be more relevant to the needs of consumers compared to the method of 'outbound'
Digital marketing offers measurability
Marketing campaign using digital marketing tools such as Facebook Ads, Google AdWords or banner ads on ad placement network can be measured in real-time through reporting features owned by the respective tools.
Campaign data already we can see a few seconds after we do the 'launch' of our digital marketing campaign tools we choose. Suppose we are using Google Adwords, within a few hours we will already see the number of impressions data (showing ads) and the number of people who do click on ads that we install.
This will be hard to do when we use conventional methods such as advertising on TV or in print media. Than 10 times in TV advertising, as many people see it? From where we put 3 magazine advertisements, how many people who see the ads? From the people who see our ads on TV or in the magazine, how many people who buy our product? Things like this may only be measured doing research institutions such as Nielsen, but the result is just the form of report sample data and not extrapolated data exactly as offered by digital marketing tools.
Why marketers should start using digital marketing
There are several reasons why marketers should start using digital marketing tools to conduct their campaign:
You are in control
As digital marketers, we practically have complete control over our brand marketing campaign such as funding levels, long the campaign lasts until the target audience advertising (location, device used, etc.) that we will install. Digital marketing tools such as Google AdWords can even specify the location of the appearance of our advertising is based on a radius of city that we want to achieve (eg, only about 5km from the city).
If we compare it with conventional marketing tools, indeed we can give 'direction' of the content of the advertising campaign or the time, but after that there are fully in control of a 3rd party like a TV station or magazine owner. If there are changes, it usually takes time and can not be done right then and there that we may be losing momentum. This can be overcome by using digital marketing tools.
Flexible scalability
With the full control of the digital marketing tools, we can flexibly adjust our campaign scalability. Suppose that, at this early stage, we can arrange that our ads appear only in the city just as a pilot project, and if we see that we are quite successful campaign to bring traffic, then we can widen the scope of our campaign rapidly to other cities.
With the scalability functions such as the digital marketing, brand owners should not be afraid to experiment in their marketing campaign because they can at any time change the scale of their campaign.
Drive Brand Engagements
Consumer brand loyalty is one of the most important things for a brand because it will determine the sustainability of a brand in the long term. Often the Brand Manager using the activation method in conducting engagements to its customers which usually this is done in the form of offline events such as music concerts or seminars in the malls. It is a very good thing to do, but also the funds needed would be very large and its scope is usually limited to a particular city or region.
With the social media as one of the tools of digital marketing, a brand can do the engagement directly and regularly to its customers at any time with a relatively more affordable cost. With the regular engagement, the brand can communicate the programs and services they have. Consumers will be able to submit feedback directly to the brand and it is very valuable to enhance products and services offered by the brand.
With the good consumer engagement through digital marketing, consumer loyalty to the brand is expected will wake up naturally and lead to word of mouth and recommendations to friends and family because they will feel 'close' and believe in our brand.
Experts and Communities Collaborative
If we are new, we do not need to hesitate or be afraid to use digital marketing tools that exist, because the majority of internet users are still learning each other. This is due to rapid technological developments and the emergence of a new best practice at all times.
The majority of digital marketing tools that exist already has a feature tutorials and forum discussions to each other when difficulties. Google marketing tools in order to promote its AdWords bernamaGoogle network even provides special hotline for users who want to inquire about the use of these tools. Once his thing with social media tools that the forums are widely spread in the digital realm such example is on LinkedIn.
Complementary Tools
While this may have a 'grip' digital marketing standard for some commonly used tools such as Facebook, Twitter and Google Ads. The good news is, the use of tools-tools that can be maximized with its emerging tools-tools that are 'complementary' way we use these tools.
Complementary examples of such tools include Google Analytics (for traffic analysis and trends of the campaign), HootSuite (to do the scheduling when posting on social media), AdWords Editor (to edit quickly Adwords campaign) and many other tools.
By using digital marketing, does not mean that conventional marketing such as ATL (TV ad) or ads in the print media is not important. I think those two things can be done side by side and complement. Although Internet penetration Indonesia experienced significant growth from year to year (an increase of 10% compared to the year 2011 according to MarkPlus Insight), can not be denied that there are still areas that do not have internet facilities are adequate, and in the role TV and other conventional media still needed.
So, are you interested in using digital marketing?
You are in control
As digital marketers, we practically have complete control over our brand marketing campaign such as funding levels, long the campaign lasts until the target audience advertising (location, device used, etc.) that we will install. Digital marketing tools such as Google AdWords can even specify the location of the appearance of our advertising is based on a radius of city that we want to achieve (eg, only about 5km from the city).
If we compare it with conventional marketing tools, indeed we can give 'direction' of the content of the advertising campaign or the time, but after that there are fully in control of a 3rd party like a TV station or magazine owner. If there are changes, it usually takes time and can not be done right then and there that we may be losing momentum. This can be overcome by using digital marketing tools.
Flexible scalability
With the full control of the digital marketing tools, we can flexibly adjust our campaign scalability. Suppose that, at this early stage, we can arrange that our ads appear only in the city just as a pilot project, and if we see that we are quite successful campaign to bring traffic, then we can widen the scope of our campaign rapidly to other cities.
With the scalability functions such as the digital marketing, brand owners should not be afraid to experiment in their marketing campaign because they can at any time change the scale of their campaign.
Drive Brand Engagements
Consumer brand loyalty is one of the most important things for a brand because it will determine the sustainability of a brand in the long term. Often the Brand Manager using the activation method in conducting engagements to its customers which usually this is done in the form of offline events such as music concerts or seminars in the malls. It is a very good thing to do, but also the funds needed would be very large and its scope is usually limited to a particular city or region.
With the social media as one of the tools of digital marketing, a brand can do the engagement directly and regularly to its customers at any time with a relatively more affordable cost. With the regular engagement, the brand can communicate the programs and services they have. Consumers will be able to submit feedback directly to the brand and it is very valuable to enhance products and services offered by the brand.
With the good consumer engagement through digital marketing, consumer loyalty to the brand is expected will wake up naturally and lead to word of mouth and recommendations to friends and family because they will feel 'close' and believe in our brand.
Experts and Communities Collaborative
If we are new, we do not need to hesitate or be afraid to use digital marketing tools that exist, because the majority of internet users are still learning each other. This is due to rapid technological developments and the emergence of a new best practice at all times.
The majority of digital marketing tools that exist already has a feature tutorials and forum discussions to each other when difficulties. Google marketing tools in order to promote its AdWords bernamaGoogle network even provides special hotline for users who want to inquire about the use of these tools. Once his thing with social media tools that the forums are widely spread in the digital realm such example is on LinkedIn.
Complementary Tools
While this may have a 'grip' digital marketing standard for some commonly used tools such as Facebook, Twitter and Google Ads. The good news is, the use of tools-tools that can be maximized with its emerging tools-tools that are 'complementary' way we use these tools.
Complementary examples of such tools include Google Analytics (for traffic analysis and trends of the campaign), HootSuite (to do the scheduling when posting on social media), AdWords Editor (to edit quickly Adwords campaign) and many other tools.
By using digital marketing, does not mean that conventional marketing such as ATL (TV ad) or ads in the print media is not important. I think those two things can be done side by side and complement. Although Internet penetration Indonesia experienced significant growth from year to year (an increase of 10% compared to the year 2011 according to MarkPlus Insight), can not be denied that there are still areas that do not have internet facilities are adequate, and in the role TV and other conventional media still needed.
So, are you interested in using digital marketing?